Welcome to the homepage of the pink machine, the research group. Located at the Department of Industrial Management at the Royal Institute of Technology, Stockholm, Sweden, the group focuses on questions of feeling and rationality in technology and economy. More to the point, we study alternative rationalities, fun and frivolity, beauty and aesthetics, play and gifts, any of the wide variety of aspects of technology and economy that are routinely ignored by the research community out of fear of not seeming "serious" enough, and that at the same time form an intimate part of both everyday life and the post-industrial production of value...

Led by Professor Claes Gustafsson and Professor Alf Rehn, the pink machine strives to create a lively research atmosphere, an intellectual challenge and general excellence in research. And having fun doing this.

To contact, mail alf@pinkmachine.com